Messy Creative

Hello! It's nice to meet you!

Lauren Johnson | Messy Creative

Random Facts About Me:

  •  Peloton Obsessed (Tread+ and Bike) - LB Name: MessyCreative
  • ​In a constant battle between cutting and growing out my bangs
  • ​Love Disney, Pizza, and Caffeine (Grapefruit Celsius is my jam!)
  • ​Have watched Schitt's Creek more times than I can count
My name is Lauren Johnson, and I'm expert Content Strategist and Growth Hacker.

Here's my story: I graduated from Florida State University in 2007 with a degree in Advertising from the School of Communications. 

For the last 10 years, I have worked in Digital Marketing. I've held several Director-level positions within a 3-time Inc. 5000 Fastest Growing Companies in the Nation. 

From an Email Marketing Specialist to Director of Client Services to Director of Content Strategy, I have played a key role in helping companies grow their revenue  by implementing comprehensive marketing strategies and leading the Creative Team (designers, developers, and copywriters). 

I've led several large-scale projects including the launches of several websites, over 100 simple & complex sales funnels, and lead nurturing email drip campaigns. 

One of my main skill sets is creating compelling user stories and journeys for a variety of audiences. How do I do this? I study the audience - what makes them tick, what words/phrases connects with them, and what is the one "secret" tool/guide that will make them take action. 

I believe this is one of the major components of creating successful marketing campaigns. 

Areas of Expertise 


Emails, Landing Pages, Sales Copy, Website Content

Email Marketing

Analytics, Scheduling, Segmentation, Optimization, Full Audits of Your Existing Campaigns

Creative Vision

Brand Voice, Online Presence, Creative Direction

Click Funnels

Creating Funnels From Scratch, Optimizing Sales Funnels, Product and Payment Gateway Integration

Brand Identity 

Brand Guidelines, Brand Voice, Ideal Demographic

Lead Generation 

Lead Magnet Creation, Optin Pages,  Banners, Emails, Facebook Ads

Reporting & Analytics

Identifying Data Trends, Tracking KPI's

Strategic Planning

Creating Project Plan and Complete Customer Journeys

What People Are Saying About My Work...

"Lauren is excellent! She is the first person I have worked with on Upwork who 100% knows her craft and I didn't have to train her or help her at all. She is super reliable and so quick! Highly recommend working with her-she is definitely worth it!"

Ashley Enget-Weaver 
"Lauren is a rockstar! She's super talented at building sales funnels, writing copy, and understands the psychology of people! I was very lucky to find someone as sharp as her here on upwork. I definitely plan to continue working with her on more projects!"

A.J. Kumar 
"Lauren did impeccable work! She was very prompt and thorough. I can't wait to bring her on for more projects!"

Amanda Ferguson

Examples of Work

Well...This is awkward. As a ghostwriter for many clients and agencies,
 I only share my portfolio with people privately. Connect me today to see examples of my work.

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