Hello! It's nice to meet you!

My name is Lauren Johnson, and I'm expert Content Strategist and Growth Hacker.

Here's my story: I graduated from Florida State University in 2007 with a degree in Advertising from the School of Communications. 

For the last 10 years, I have worked in Digital Marketing. I've held several Director-level positions within a 3-time Inc. 5000 Fastest Growing Companies in the Nation. 

From an Email Marketing Specialist to Director of Client Services to Director of Content Strategy, I have played a key role in helping companies grow their revenue  by implementing comprehensive marketing strategies and leading the Creative Team (designers, developers, and copywriters). 

I've led several large-scale projects including the launches of several websites, over 100 simple & complex sales funnels, and lead nurturing email drip campaigns. 

One of my main skill sets is creating compelling user stories and journeys for a variety of audiences. How do I do this? I study the audience - what makes them tick, what words/phrases connects with them, and what is the one "secret" tool/guide that will make them take action. 

I believe this is one of the major components of creating successful marketing campaigns.